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Shochu, Fitzrovia - pub details

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Address: 37 Charlotte St., London, W1T 1RR [map] [gmap]

Tel: 0871 951 1000 (ref 12203) - calls cost 10p per minute plus network extras

Nearest tube stations Goodge Street (0.1 miles), Tottenham Court Road (0.3 miles), Oxford Circus (0.4 miles)

Nearest train stations London Euston (0.8 miles), London Charing Cross (0.9 miles), London St Pancras (1 mile)

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> Current user rating: 2.6/10 (rated by 8 users)
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other pubs nearby:

Northumberland Arms, Goodge Street (0.0 miles), Duke of York, Fitzrovia (0.0 miles), Fitzroy Tavern, Fitzrovia (0.0 miles), One Tun, Goodge Street (0.0 miles), Goodge, Goodge Street (0.1 miles) - see more nearby pubs

user reviews of Shochu, Fitzrovia

please note - reviews on this site are purely the opinion of site visitors, so don't take them too seriously.

Apparently it’s won some kind of award but having visited for a friend’s birthday over the weekend I can only think it was an award for being the most overrated and overpriced bar. Drinks were very expensive and topped up by a “discretionary” service charge of 13.5% even though you ordered at the bar, staff were rude and it just didn’t have a good vibe at all. It was the sort of place that attracts people with a lot of money but not a lot of personality who have to rely on credit cards to pull an attractive gold digger. On the upside the drinks were good and the DJ played a nice and funky mix but there are many other dj bars that are actually fun to go to. Give this one a miss.
Hip - 4 Sep 2006 14:24
Dimly lit cocktail bar underneath Roku, nice decor and cosy atmosphere but it does get busy and finding a seat can be problem - so book a table. Great place for a date - you're sure to get laid. However if you're looking for a pint and a game of darts this isnt the place.
big_dog - 9 May 2006 15:42
Savagepink if I ever open a pub or bar please consider yourself barred, you sound like the customer from hell. You're blaming the bar for being busy?

Shochu - a good 'trendy' bar, and this from someone who normally hates such establishments with a passion. Reserve a table in advance and take a date and you're guaranteed action. Woo and yay.
MrLash - 9 May 2006 10:44
Having been to this bar last year around Xmas and found it excellent in all areas : decor, service and quality, I am shocked and disappointed to report exactly how downhill it has gone. Visited them last night around 9.30pm, and all of the tables and most of the bar was full. I found an empty spot at the bar and was quickly attended to by a barman who took my order for 2 martinis and a long drink. A few minutes later, before he had delivered them, he indicated that I needed to move away from the bar as "someone was sitting there", indicating a gentleman who had walked up behind me. I said there was no seat, just an empty space, and he said "someone was standing there then". I asked where I should go to receive our drinks, and he looked around at the fully packed bar and shrugged and said "I really don't know". Lovely. We eventually found a couple of inches of bar space by the till. We were then presented with our drinks - one of which was incorrect - and a bill which included 12.5% service!!! At a self service bar!!! I asked the hostess to replace the incorrect drink and that I was declining to pay the service charge. She pulled a face, so I explained it was as the bar staff were rude and got our order wrong. She said "no problem" in a tone which indicated their obviously WAS a problem. We then stood and drank our drinks (which were DELICIOUS it must be said) only for me to find a piece of cellophone in my martini glass. Probably a wrapping from the cucumber garnish which had been carelessly served up. I complained to the hostess and she apologised and offered a replacement, then disappeared for 10 minutes, in which time no drink had arrived and my friends and finished theirs. We just wanted to leave. I asked her to please refund my money and leave it at that. She argued that the order was already placed and the bar was just busy. I explained my friends were done, we wanted to leave, and I wanted a refund for my half consumed drink. She went to the bar and came back with my drink. I still insisted on a refund, repeating my reasons. She then had a hissy fit, throwing a bunch of receipts onto the ground, and saying "this is ridiculous but I will give you a refund anyway". I told her she was being inhospitable and downright childish, and which point she slammed my refund down on the bar and exclaimed "now why don't you drink the drink as well!!". We left, never to darken their door again.
Savagepink - 29 Sep 2005 12:54
Tucked away under the restaurant upstairs, there is nothing to advertise this bar from the street. However, if you can get past the doorman (make sure you're wearing a shirt!), you'll find a busy and thriving bar serving an novel selection of drinks. The speciality is Shochu, a type of flavoured grain alcohol from the far east, which is mixed into a selection of interesting cocktails or taken neat. The decor is interesting, crossed between rustic japanese and metal or fabric covered walls! Has to be seen to appreciate it; reminded me of Hakkasan. Overall it's worth a visit, but not exactly budget drinking - you are paying for the place you drink in!
Pete Ayres - 13 Aug 2004 15:14

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